How UberEats Is Using Design To Disrupt The Food Delivery IndustryIn less than 3 years, UberEats has introduced a new and easy way of ordering food at just the tap of a button and has grown the service to…Apr 30, 2019Apr 30, 2019
How Design Turned Airbnb From A Dying Startup To A Billion Dollar Business10 years ago, it wasn’t clear whether Airbnb would survive as a startup.Mar 5, 2019Mar 5, 2019
A simple way to ensure customers buy into your new product or service offering.Are you considering launching a new product, or adding a new service to your already existing portfolio? Sure you’d agree there’s always…Jul 19, 2018Jul 19, 2018
A Simple But Often Neglected Rule of Engagement (surprisingly)We recently did a branding project for a company, overall the project went great, we researched the target demographic they were aiming to…Mar 6, 2018Mar 6, 2018
The One Thing Businesses Must Consider for their Websites to Have Better ConversionMy friend went for the 30 billion concert last December. Every Lagosian, in fact every Nigerian was aware of the event. It was so highly…Feb 9, 2018Feb 9, 2018
Why Nigerians don’t need a Black Friday: Originality SellsYou would be lying if you said you haven’t noticed Jumia’s, or any of the other eCommerce platforms’ Black Friday campaigns. This campaign…Dec 19, 2017Dec 19, 2017
Elevate Your Brand Through User ExperienceSo I got a call from Heritage Bank notifying me that my account has been approved and asked me to visit one of their ‘experience centres’…Nov 27, 2017Nov 27, 2017
Why good branding in Nigeria is great for business.“Na packaging!” or ‘it’s all branding!’. I’m sure we’ve all heard or said this phrase countless times before, in the Nigerian context…Jun 30, 2017Jun 30, 2017
What our experience with a customer can teach us all about the Customer Decision Journey (Part 1)Last month, I was contacted by a small business owner who had seen us on social media. She wanted to have her website re-designed…May 23, 20171May 23, 20171
